Paid media
Profitable acquisition campaigns across search, social, retargeting, and high-intent beauty discovery channels.
Google Ads
Meta Ads
TikTok- Meta + Google Ads
- Retargeting
- Budget pacing
Growth Marketing for Beauty & Aesthetic Brands
We help beauty brands and aesthetic practices scale profitable demand — from skincare, cosmetics, and beauty tech to med spas, dermatology, and plastic surgery.
10+Years of agency experience
650+Clients served
85%Client retention rate
The Brenton Beauty standard
We're the North Star for beauty growth-focused brands.
When the market gets noisy, growth-minded beauty teams navigate by us — disciplined decisions, high-velocity creative, and a program built to hold up to commercial scrutiny.
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Senior strategy over cheap execution
We are not trying to be the lowest-cost vendor. Brenton Beauty is built for beauty and aesthetics teams that need disciplined testing, stronger decisions, and accountability when CAC moves.
- 02
Beauty judgment over generic output
AI can speed up production, but it cannot replace category expertise, creative judgment, product truth, or a strategy that fits the beauty buyer journey.
- 03
Weekly momentum over slow marketing cycles
Our cadence keeps media, creative, conversion, lifecycle, and reporting moving together so the brand keeps learning instead of waiting for another monthly deck.
Services
Beauty marketing services built to work together.
Brenton Beauty connects media, creative, conversion, SEO, analytics, and lifecycle marketing into one operating rhythm, so growth does not depend on disconnected vendors.
Google AdsMeta AdsTikTokSEO & content
Search strategy, product education, and authority-building systems that help beauty shoppers find, understand, and trust the brand.
Google Search
Technical SEO
Content- Beauty SEO
- AEO strategy
- Product education
Landing pages & CRO
Conversion paths built around the beauty buyer journey, from first click to product discovery, purchase, and repeat.
Landing pages
CRO
HubSpot- Landing pages
- PDP optimization
- Offer testing
Influencer & digital PR
Creator, affiliate, and earned-media programs that turn credible third-party voices into measurable beauty demand.
CreatorsDigital PRAffiliates- Creator strategy
- Earned media
- Affiliate growth
Lifecycle marketing
Email and SMS programs that improve replenishment, product education, loyalty, reactivation, and repeat revenue.
KlaviyoHubSpot
Email/SMS- Lifecycle flows
- Replenishment
- Loyalty
Creative testing
Ad concepts, UGC direction, product demos, offer angles, and message testing designed for fast-moving beauty categories.
MetaTikTok
YouTube- Ad concepts
- UGC direction
- Offer testing
Analytics & reporting
Tracking, dashboards, and weekly reads that connect spend to contribution margin, revenue, repeat purchase, and retention.
Google Analytics
DashboardsHubSpot- Attribution QA
- Commerce dashboards
- Weekly insights
How it works
A clear path from first audit to measurable scale.
Audit
We map CAC, contribution margin, conversion friction, creative fatigue, retention, and tracking quality.
Plan
We turn the findings into a channel roadmap, budget model, offer strategy, and creative testing calendar.
Launch
Campaigns, landing pages, creative, tracking, and lifecycle flows go live with senior oversight.
Scale
Weekly reads guide budget shifts, creative tests, merchandising, and funnel improvements based on commercial data.
Every engagement includes a KPI baseline, channel plan, creative test calendar, tracking review, and weekly optimization cadence.
Start with a discovery callWatch & learn
Real answers to the questions beauty teams actually ask.
Short, straight answers from the Brenton Beauty team — no fluff, no sales script. Beauty-specific videos are in production.
Beauty video coming soon
Beauty video coming soonWhy is paid media scaling faster than profitable revenue?
The common gaps between platform performance, new-customer economics, merchandising, and contribution margin.
Beauty video coming soonWhere are customers dropping out of the funnel?
How we find friction across ads, landing pages, product pages, checkout, and lifecycle follow-up.
Beauty video coming soonHow do you turn product interest into repeat customers?
How acquisition, conversion, replenishment, cross-sell, and retention work as one system.
Beauty video coming soonHow do you position us in a crowded beauty category?
How product truth, audience insight, creative territory, and category context create useful differentiation.
Beauty video coming soonHow are you using AI in our creative?
Where AI genuinely speeds up creative production — and where human judgment still wins.
Beauty video coming soonWhat do pricing and contracts look like?
Straight talk on how we price engagements and structure contracts, with no surprises.
Where we fit
Built for the realities of modern beauty and aesthetics growth.
The strategy changes by care model, but the operating principle stays the same: compliant demand generation, better conversion paths, and reporting that shows what is actually moving.
Skincare
We connect concern-led discovery, ingredient education, product proof, routines, paid acquisition, and replenishment into one profitable customer journey.
Cosmetics
We turn launches, product formats, shade discovery, creators, and offers into a high-velocity testing system that protects acquisition economics.
Beauty tech
We translate premium devices, efficacy, and differentiated design into segmented education, creator context, retail support, and measurable demand.
Haircare
We organize concern-led discovery, routines, creator demonstrations, bundles, and replenishment around the way customers diagnose and solve hair needs.
Fragrance
We turn sensory storytelling, sampling, cultural relevance, gifting moments, and creator context into demand shoppers can understand without smelling the product.
Plastic surgery
We build premium patient-acquisition systems for high-consideration procedures, connecting compliant creative, search intent, consultation pages, and qualified follow-up.
Med spa
We grow local treatment demand across injectables, skin, laser, and body services with polished creative, high-intent media, booking funnels, and retention programs.
Dermatology
We connect medical and cosmetic dermatology demand with local search, paid media, service-line landing pages, and attribution focused on qualified appointments.
Beauty & aesthetics case studies
Haute Minute Makeup
7xBlended ROAS
$80Average Order Value
120%Top-Line Revenue Lift
BodyTonic
100KOrganic Reach
8XAverage ROAS
54%Site Engagement
MoxieLash
80%Increase in AOV
24%Lower CPA
100+Weekly Ad Creatives
Parfaire
+2,000New SEO Keywords
+480%Increase in SEO Traffic
32%Site Conversion Rate
FOREO
$450K+Net New Monthly Revenue
$140+Average Order Value
38%Paid Ad Click-Through Rate
ZVYK
5XAvg. Return on Ad Spend
$50Average Order Value
+23%Increase in Add-to-Cart
OpulenceMD
12XROAS
40%Increased CTR
100K+New Monthly Visitors
Cleure
8XROAS
-44%CAC Reduction
66%Increased Add to Carts
Serendi Beauty
250KMonthly Social Impressions
3Major Press Secured
35%+Social Engagement Rate
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Become a part of the successful story
Book a Discovery CallBeauty and aesthetic brands trust Brenton Beauty to turn strategy into measurable growth.
Breaking through into the US beauty market
Brenton Way helped us successfully break into the U.S. market with a paid media strategy built to stand out in one of the most competitive beauty categories.
$450K+/mo
Peace Out Skincare brand launch
Brenton Way was instrumental in our brand's debut in the beauty industry. From social media narratives to graphics and web design, they understood our vision and brought it to life.
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Ready when you are
Build a beauty and aesthetics growth engine that feels focused, measurable, and easier to run.
Book a discovery call and we will map the first 90 days around your goals, market, and current acquisition constraints.
Book a Discovery Call